The European Interactive Advertising Association (EIAA) reports that the internet has become the advertising medium of choice.
The survey was conducted online with senior marketing executives across Europe, who have responsibility for advertising budgets.
81% of advertisers increased their online ads spend this year and say that in 2009 and 2010 that they will increase it further.
82% of these advertisers have reallocated their budgets away from traditional media - 40% away from print, 39% from TV, and 32% away from direct mail.
The EIAA reports that 75% of advertisers think that online advertising has a positive impact on their brand, and 68% think it increases their brand awareness.
40% of advertisers think the internet is very important in influencing purchase decisions, an increase from 30% in 2006; in generating sales, now 46% compared to 31% and in increasing customer loyalty 23%.
38% of advertisers now think online is essential, up from 17% in 2006.
The widespread use of 3G mobile phones will further accelerate this trend, with consumers now being able to locate businesses and directions to them instantly, while on the move.
As being found with an online search becomes critical for UK businesses, our UK Local Search Business Directory, with 1.6 million businesses listed is very important, with the qualified prospects being delivered to the businesses, with no cost involved.
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1 comment:
Unsolicited Commercial Email imposes costs on the recipient rather than the sender, is a major cause of consumer dissatisfaction, and undermines the consumer confidence which is vital to the development of Electronic Commerce.The structure of the Internet is such that cost factors proportional to distance are largely removed. It is possible to send an email to every Internet subscriber in Europe in a few hours, something that would be impossible to do by any other medium.
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Samflutch
seo
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