E-consultancy and DoubleClick report that 43% of retailers say that the proportion of online sales coming through Comparison Shopping Engines has increased in the last 12 months, to 10% of their online sales from these sources.
400 E-consultancy users took part in an online survey about Comparison Shopping Engines during a three-week period in August and September 2008.
The research found that Google Shopping /Google Base is the most commonly used comparison engine, utilised by 63% of retailers.
21% of retailers are not currently using any comparison engines and 16% use just one comparison site.
59% of companies are not using online market places such as Amazon or eBay to sell their products.
29% said that they used their own tracking tools to track sales results from Comparison Shopping Engines, 24% use third party tools and 11% use CSE tracking. 32% use a combination of these methods.
Most manage their Comparison Shopping Engine feeds themselves, 13% use specialist companies and 13% use agencies.
Millions of pounds are now being spent by consumers using Comparison Shopping Engines and many businesses are not taking full advantage of this facility.
This is an example of how online tools can expand businesses that are up to speed with what can be done.
Our UK Online Business Directory, with 1.6 million businesses listed, also helps, with qualified prospects being provided, with zero cost for the business.
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