Sunday, July 20, 2008

The UK Real Estate’s falling market means Google’s UK revenue has fallen for the first time, in the second quarter of 2008

Google’s UK revenue was down to £392.4 million in the second quarter compared to £405.9 million in the first quarter.


A reduction in spending by property advertisers was responsible.


Traditional media is also experiencing reductions, with Trinity Mirror’s advertising at its newspapers down by 12.6 per cent in May and June.


Hitwise reported that Google’s share of the UK internet search market was 87 per cent in May, Yahoo! had 4 per cent, slightly more than MSN search.


The UK represents Google's second largest source of revenues worldwide, one seventh of its total revenue.


Google's organic search results provide the bulk of consumer inquiries to our UK Local Search Business Directory and of course businesses can list their details 100% free of cost.

Wednesday, July 16, 2008

Online Local Search is replacing paper directories in the UK.

BT is enhancing its online directories business with a £20m purchase of Ufindus http://www.ufindus.com/ , which had revenue of £14m last year, and which has more than 20,000 small business clients.

The traditional paper directory business results have suffered because of the growth of the internet, as consumers have increasingly turned to Google.

Yell, which publishes the Yellow Pages in the UK, has seen its stock price drop by more than 50 per cent in the past 12 months, but its internet businesses have grown by 45 per cent in the UK in the past year, and 68 per cent in the US.

BT sold Yell, for more than £2bn in 2001, for debt reduction reasons, but with the focus on online searches, the company is looking for growth in the local search market.

The web 2.0 model of
free business listings as employed by www.uk-local-search.co.uk is where internet analysts believe the really substantial future growth will occur.

Monte Huebsch CEO Google AdWords Reseller

Wednesday, July 9, 2008

Local Search is going mobile with Google

Google launched a new search service in the UK for mobile phones, which provides faster, more relevant results, by gathering regular and mobile web results, news, images and local listings, which means people no longer have to specify a type of search.

This provides an improved local search experience because mobile search is more often used to find local area information such as movie programme details.

The new mobile search will also recall the user's recent search locations, so that further searches will be focused on that area.


Currently our UK Local Search and UK Business Directory is not mobile enabled. We use Google Maps and are looking at way to make a mobile experience possible. The advent of the iPhone with the Safari browser and G3 connection speeds may make this more available in the near future.

Monte Huebsch CEO and aka "Google Guru"

Monday, June 23, 2008

If the law firms are getting in, it's time to join in!

In the UK, the legal sector is stepping up its online operations.

In a recent survey, 42% percent of respondents said that they expect to increase their spending on online projects and 26 percent agree that Web 2.0 will be a key component of their online strategy.

On this evidence, there is no doubt that the social media phenomenon of Web 2.0 has a permanent role to play in disciplines such as law.

Both large and small legal firms increasing their efforts in making their content more appealing through new technology such as RSS feeds, podcasts and video clips.


Part of the social media landscape is Local Search. More people are sourcing goods and services closer to home, due to the rise in petrol prices and the "think globally - act locally" mind set.

Embracing this emerging Web 2.0 mind set is UK Local Search and Business Directory.


Best

Monte Huebsch CEO

Sunday, June 15, 2008

Search and Copyrights

Google announced that from May, 2008 any advertiser will be able to bid on 'trademarked single words' for search terms in the UK and Ireland.

Previously, companies could ask Google to protect their single word trademarks from rival bids. The US lifted this trademark policy four years ago.

Over 90 per cent of the UK's top 100 searches contained trademarks, while in the US, 40 per cent of the US's top 100 trademark queries contained competitor listings in the results.

This suggests that competitors actually find it difficult to appear against competitor terms, due to the Quality Score Index where trademark owners have the clear advantage.


Your trademark names can be indexed in Googles organic listing when you participate in our Local Search and Business Directory in the UK. Update your listing in www.UK-Local-Search.co.uk

Best

Monte Huebsch, CEO and the "Google Guru"

Monday, June 9, 2008

1/3rd of all traffic in the UK comes from Google

Hitwise data for March 2008 revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK.

A custom category consisting of the 100 most visited web properties in the UK that are owned by Google accounted for 36.55% of upstream traffic to All Categories of websites, up from 30.19% in March 2007.

The most visited Google property in the UK was Google UK; with a market share of 7.77% of all UK Internet visits in March 2008, it was also the most visited website in the UK.

Google UK was also the website that sent the most traffic to other websites during March, accounting for 27.48% of upstream traffic to All Categories.


What this means is your eally need to be found in Google. One way to assist with this is to have a free listing in our UK Local Search and Business Directory. This also gives you a Page Rank 4 backward link!

Enjoy

Best

Monte Huebsch CEO

Friday, June 6, 2008

Another WIKI based Business Directory

Friday Holdings Ltd, one of the UK’s leading online and offline publishers of classified and vertical lifestyle businesses, announced a major investment in the free online local business directory www.Brownbook.net .

Brownbook.net, was launched in February 2008 and has over 2.2 million businesses already listed, with hundreds being added every week by its users. Users can both add listings themselves and also add photo and video reviews about businesses listed as well.

Free, user generated and self edited business Local Search Directories are typical of the direction of Internet 2.0.


Our efforts at http://www.Uk-Local-Search.co.uk like Brown Book is also a Wiki driven site, but we actually verify the accuracy of additions and amendments. Why not be in both?

Monte Huebsch CEO

All the best from the UK Local Search and Business Directory team.