Thursday, October 30, 2008

UK consumers increasingly are using Comparison Shopping Engines to get the best price

E-consultancy and DoubleClick report that 43% of retailers say that the proportion of online sales coming through Comparison Shopping Engines has increased in the last 12 months, to 10% of their online sales from these sources.

400 E-consultancy users took part in an online survey about Comparison Shopping Engines during a three-week period in August and September 2008.

The research found that Google Shopping /Google Base is the most commonly used comparison engine, utilised by 63% of retailers.

21% of retailers are not currently using any comparison engines and 16% use just one comparison site.

59% of companies are not using online market places such as Amazon or eBay to sell their products.

29% said that they used their own tracking tools to track sales results from Comparison Shopping Engines, 24% use third party tools and 11% use CSE tracking. 32% use a combination of these methods.

Most manage their Comparison Shopping Engine feeds themselves, 13% use specialist companies and 13% use agencies.

Millions of pounds are now being spent by consumers using Comparison Shopping Engines and many businesses are not taking full advantage of this facility.

This is an example of how online tools can expand businesses that are up to speed with what can be done.

Our UK Online Business Directory, with 1.6 million businesses listed, also helps, with qualified prospects being provided, with zero cost for the business.

Sunday, October 26, 2008

UK online consumer spending slows due to the depressed economic conditions

The IMRG Capgemini e-Retail Sales Index reports that growth in online shopping in September 2008 was 14%, a reduction of the growth figure of 73.2% in September 2007.

This growth figure was the third month in a row that failed to reach 20% growth; however growth did occur in clothing, footwear and accessories which were up 24% on September 2007.

Alcohol, gifts and electrical appliances also showed an increase in spending.

The e-Retail Index agrees with UK payments association Apacs, which predicts Christmas spending will grow by 15% over last Christmas.

Department store chain Debenhams yesterday released sales figures for the year to 30 August, 2008, showing its online sales are up by more than 60 per cent to £42m.

The share of Debenhams total sales made over the web increased from 1.1% in the previous year to 1.8% over the period, and online visitors grew by 52% to more than 43 million.

So even though the growth rate of online sales is substantially down on the previous year, considering the general economic gloom being reported daily in the media, any growth is impressive.

Our UK Online Local Search Business Directory, which has 1.6 million businesses listed, is taking advantage of the movement of consumers to spending online, and we provide the prospects to the businesses listed with no cost to them.

Sunday, October 19, 2008

UK small businesses lead the field in green energy investment

Vivid Economics and new Energy Finance conducted research for the oil company Shell, and they report that the UK is leading Europe in the race for green energy investment to contain climate change.

The global market for low carbon technology will be worth £2 trillion by 2030, comparable to major commodities such as wheat and steel today.

In 2007 UK firms attracted £1 billion of venture capital and private equity investment for renewable energy projects and technologies, twice that of any other European country and 41 per cent of the EU total.

UK firms in the marine technology field attracted almost £80 million of private equity investment, and in the solar field almost £48 million.

Britain's green technology market has the potential to grow by 30% a year up to 2020.

The UK is second only to the US for investment in green small businesses and 2007 was a record year for investment in sustainable energy, attracting total global investment of £74 billion, up from £50 billion in 2006.

The greening of energy is both very fashionable and profitable and UK small businesses are taking advantage of the opportunities that are available.

We are assisting them with our UK Business Local Search Directory, which has 1.6 million businesses listed, the bulk of which are small businesses, by delivering qualified prospects to them, at no cost.

Thursday, October 9, 2008

UK online advertising supports the total advertising market

The Internet Advertising Bureau reports that in the first six months of 2008, £1.7 billion was spent in the UK on online advertising, an increase of online market share to 19% of the total market.

Total advertising spending would have dropped 4.6% without the online advertising contribution. Online advertising spending was £1,600 million in the six months to 30 June, a 21% increase on the first six months in 2007.

TV, press, outdoor and radio had reductions in advertising spending. The total advertising market was £8,900 million, a reduction of .7% for the six months compared to the same period last year.

Online advertising increased by £348 million compared with the same period in 2007. Online advertising increased its market share by four points to 19%. Total press display advertising had a market share of 19.3% and TV had 21.7%.

Paid search grew by 28% over the previous first half period, an amount of £981 million in the first half of 2008, with its market share up from 57.8% to 58.3%.

Online display advertising increased by 16.3% over the previous year’s first half to £333.8 million. There was a 36% increase in spending on banners, rich media and video.

In display advertising spending Technology had 17.3% market share, Finance 11.9%, Entertainment & Media 10.7% and Recruitment 9.9%.

Internet classifieds grew by 30.2% over the previous first half, an amount of £361 million as recruitment, property, automotive and small ads moved to online from print classifieds, which declined 10% compared to the previous first half.

31.6 million people in the UK are now online. The online usage now reflects the demographic make-up of the UK, with a 52% being male and 48% female.

21% of internet users are 25 to 34 years and the over 50’s make up 30% of total time spend online.

So online advertising is taking market share from traditional media on an ongoing basis.

Our UK Online Business Directory, with 1.6 million businesses listed, is part of this movement, and provides qualified prospects to the businesses, with no cost for them.

Tuesday, October 7, 2008

UK Businesses are positive regarding growth despite the depressed economic conditions

The latest annual UK Enterprise Survey Report 2008 from the Institute of Chartered Accountants in England and Wales says that UK businesses are planning for growth regardless of the economic downturn.

The survey reports that even though 65% of UK businesses say that the credit restrictions have had a negative effect on them, 83% say that business growth is still in their planning, with average annual growth expectations this year of 12.4%, compared with 13.4% last year.

72% of businesses say it is harder to plan, 64% say short term borrowing costs have increased and 53% say long term borrowing costs have also risen.

51% say the economic conditions have weakened competitors and 32% say it has increased their opportunities them to acquire their competitors.

53% think that the regulatory and taxation environment is not business friendly, particularly for small businesses and 38% say that will inhibit their future growth.

Considering the doom and gloom presented daily in the media, the positive attitude is remarkable and demonstrates remarkable resilience and fortitude.

Our UK Online Local Search Business Directory, which has 1.6 million businesses listed, is a major assistance, with qualified prospects being provided for the businesses, with nil cost for them.

Wednesday, October 1, 2008

The internet has now become the advertising medium of choice in Europe

The European Interactive Advertising Association (EIAA) reports that the internet has become the advertising medium of choice.

The survey was conducted online with senior marketing executives across Europe, who have responsibility for advertising budgets.

81% of advertisers increased their online ads spend this year and say that in 2009 and 2010 that they will increase it further.

82% of these advertisers have reallocated their budgets away from traditional media - 40% away from print, 39% from TV, and 32% away from direct mail.

The EIAA reports that 75% of advertisers think that online advertising has a positive impact on their brand, and 68% think it increases their brand awareness.

40% of advertisers think the internet is very important in influencing purchase decisions, an increase from 30% in 2006; in generating sales, now 46% compared to 31% and in increasing customer loyalty 23%.

38% of advertisers now think online is essential, up from 17% in 2006.

The widespread use of 3G mobile phones will further accelerate this trend, with consumers now being able to locate businesses and directions to them instantly, while on the move.

As being found with an online search becomes critical for UK businesses, our UK Local Search Business Directory, with 1.6 million businesses listed is very important, with the qualified prospects being delivered to the businesses, with no cost involved.