UK marketers now favour online marketing over traditional methods.

Rupiz Media reports that UK businesses have reduced the use of marketing methods such as postal, telephone and radio and increased their use of web marketing.

More than 70% of UK companies now use Search Engine Optimisation, Pay Per Click adverts and e-mail marketing to get new prospect contacts.

The research shows that over 90% of marketers see the internet as a growth area, which is an increase from 82% last year.

The research also said that 75% of marketers now see Online Prospect Generation as a distinct area of online marketing.

This is the experience of our clients who are listed in our UK Business Directory. The general comment from clients is that if you can’t be found on the first page of a Google search, then your business is virtually invisible.

As the older mediums for acquiring new business prospects reduce in importance, our free directory, which has over 2.5 million pages indexed in Google UK, is increasingly important in getting small and medium sized business found.