Fasthosts Internet reports, in a survey of 430 UK businesses, that while the average UK business has had a website for between 3 years and 4 years, 25% of the owners do not perceive their website as a source of new sales.
77% of those contacted in the study had no procedure to measure the return on investment from their website and 33% never check the popularity of their site or its level of effectiveness.
In the first 6 months of 2009, 83% of small businesses had not checked the contribution of their website to their business plan.
While 57% note the level of traffic to their site, only 40% look where the visitors are coming from and only 33% check which sections of their site are being visited.
Although 50% of the firms said they were satisfied with their website and 43% said that their site was important to their sales results, the survey demonstrates that firms do not analyse the results that they achieve.
Google provides an excellent free tool for recording and viewing website results, Analytics: www.google.com/analytics . This was a US$5,000 a year software package prior to Google buying the company and providing it free to clients.
Analytics provides very accurate information on the traffic to websites.
The statistics provided by Internet Service Providers often contain search engine robots and spiders and the figures from them are not to be relied on, whereas the Analytics results are correct.
Your web developer should add it to every page of your website before the closing tag.
Both Google and UK Local Search are committed to helping small businesses succeed. We help by sending them prospects from our Local Search facility in our Business Directory at no cost to them. Most of the 1.6 million UK businesses listed are small businesses.
Monte Huebsch, CEO
77% of those contacted in the study had no procedure to measure the return on investment from their website and 33% never check the popularity of their site or its level of effectiveness.
In the first 6 months of 2009, 83% of small businesses had not checked the contribution of their website to their business plan.
While 57% note the level of traffic to their site, only 40% look where the visitors are coming from and only 33% check which sections of their site are being visited.
Although 50% of the firms said they were satisfied with their website and 43% said that their site was important to their sales results, the survey demonstrates that firms do not analyse the results that they achieve.
Google provides an excellent free tool for recording and viewing website results, Analytics: www.google.com/analytics . This was a US$5,000 a year software package prior to Google buying the company and providing it free to clients.
Analytics provides very accurate information on the traffic to websites.
The statistics provided by Internet Service Providers often contain search engine robots and spiders and the figures from them are not to be relied on, whereas the Analytics results are correct.
Your web developer should add it to every page of your website before the closing tag.
Both Google and UK Local Search are committed to helping small businesses succeed. We help by sending them prospects from our Local Search facility in our Business Directory at no cost to them. Most of the 1.6 million UK businesses listed are small businesses.
Monte Huebsch, CEO
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