PricewaterhouseCoopers reports that UK online advertising will grow by 20% in 2008, continuing the movement away from TV and print. This is a reduction from 38% in 2007, due to the economic slowdown.
The search section of UK online advertising will however increase by 30% in 2008.
Online classifieds spend for property and recruitment is not strong, however it will be boosted by growth in the automotive and dating sectors, which should grow about 20% in 2008.
Display advertising spend is also expected to be lower in 2008, although it will still be up by between 10% and 15% year on 2007.
The movement from TV and print continues with more people being time poor, being informed and entertained by online sources and using the traditional media forms progressively less often.
Online games and You Tube for entertainment, Google Alert and similar services for selected news – these new alternatives mean old media is less used and less relevant to consumers.
As the online advertising spend increase reflects additional online usage, our UK Online Business Directory with 1.6 million businesses listed and 2.5 million pages indexed on Google, is enjoying increasing popularity, with qualified prospects being delivered to the businesses, with zero cost to them.
Thursday, September 25, 2008
Wednesday, September 24, 2008
UK small businesses are having profitability reduced by inflation
Creditsafe reports that 10% of UK small businesses have had their expenses go up by more than 25% in the past year, and companies with up to twenty-five staff are the worst affected.
76% of new businesses, which were established between 1995 and 1999, have had this level of cost increase in the last twelve months.
Creditsafe reports that this business expense escalation has been mainly caused by fuel and borrowing cost increases. The cost rises have produced a strain on profitability and have deferred expansion plans for many UK small businesses.
The consumer price index inflation rose to 4.7% in August, up from 4.4% in July, which is more than double the government's 2% target.
So UK small businesses have to face substantial increases in the cost of doing business, as well as credit availability restrictions due to the depressed economic circumstances - plus slow paying clients, particularly regarding payments from large companies and government departments.
We are able to contribute to their success with our UK Online Local Search Business Directory, which has 1.6 million businesses listed, most of which are small businesses, since qualified prospects are delivered to them, with no cost for the business.
76% of new businesses, which were established between 1995 and 1999, have had this level of cost increase in the last twelve months.
Creditsafe reports that this business expense escalation has been mainly caused by fuel and borrowing cost increases. The cost rises have produced a strain on profitability and have deferred expansion plans for many UK small businesses.
The consumer price index inflation rose to 4.7% in August, up from 4.4% in July, which is more than double the government's 2% target.
So UK small businesses have to face substantial increases in the cost of doing business, as well as credit availability restrictions due to the depressed economic circumstances - plus slow paying clients, particularly regarding payments from large companies and government departments.
We are able to contribute to their success with our UK Online Local Search Business Directory, which has 1.6 million businesses listed, most of which are small businesses, since qualified prospects are delivered to them, with no cost for the business.
Tuesday, September 23, 2008
UK small businesses are having profitability reduced by inflation
Creditsafe reports that 10% of UK small businesses have had their expenses go up by more than 25% in the past year, and companies with up to twenty-five staff are the worst affected.
76% of new businesses, which were established between 1995 and 1999, have had this level of cost increase in the last twelve months.
Creditsafe reports that this business expense escalation has been mainly caused by fuel and borrowing cost increases. The cost rises have produced a strain on profitability and have deferred expansion plans for many UK small businesses.
The consumer price index inflation rose to 4.7% in August, up from 4.4% in July, which is more than double the government's 2% target.
So UK small businesses have to face substantial increases in the cost of doing business, as well as credit availability restrictions due to the depressed economic circumstances - plus slow paying clients, particularly regarding payments from large companies and government departments.
We are able to contribute to their success with our UK Online Local Search Business Directory, which has 1.6 million businesses listed, most of which are small businesses, since qualified prospects are delivered to them, with no cost for the business.
76% of new businesses, which were established between 1995 and 1999, have had this level of cost increase in the last twelve months.
Creditsafe reports that this business expense escalation has been mainly caused by fuel and borrowing cost increases. The cost rises have produced a strain on profitability and have deferred expansion plans for many UK small businesses.
The consumer price index inflation rose to 4.7% in August, up from 4.4% in July, which is more than double the government's 2% target.
So UK small businesses have to face substantial increases in the cost of doing business, as well as credit availability restrictions due to the depressed economic circumstances - plus slow paying clients, particularly regarding payments from large companies and government departments.
We are able to contribute to their success with our UK Online Local Search Business Directory, which has 1.6 million businesses listed, most of which are small businesses, since qualified prospects are delivered to them, with no cost for the business.
Wednesday, September 17, 2008
UK online advertising continues to take marketing funds from traditional media
40% of the advertisers surveyed said they believed the internet to be vital to their marketing and 77% said that their brand recognition had improved due to online advertising exposure.
The bulk of online spending was on display ads, while search has had an increase of 35% in the last two years.
EIAA reports that 81% of advertisers have increased their online ad spend over this year, and 82% of those say that they are moving spend from traditional media. 40% of the increased spend was moved from print and 39% from TV.
Jefferies & Company have forecast that spending on search will rise by 26% by the end of 2008.
So the movement of advertising investment from old media to online continues at an increasing rate.
Sunday, September 14, 2008
Major UK brands are slow to use online advertising
Redshift Research reports that major UK brands are not proving to be effective with their online advertising.
66% of corporations say they know that consumers are not as persuaded as they once were by traditional advertising and 76% of them believe that online advertising is more effective than TV and print.
83% of media companies believe that email and SMS are more effective than traditional advertising and 87% of them say online advertising is superior. 77% of corporations agree.
Regarding their reluctance to embrace more online advertising, 40% say that budget constraints are an issue and 28% say lack of experience is the barrier.
While 60% of companies think that a single data base would assist them with sales and service, only 35% have this facility.
50% of daily media consumption is now digital.
41% of consumers chose the Internet as the medium they could not live without.
Only 62% of TV is now watched in real-time.
75% of the UK population rarely watch TV adverts.
The lesson is very clear. Those businesses who adapt to the new online marketplace will succeed at the expense of those who don’t.
Our UK Local Search Business Directory is at the cutting edge of online trading and helps connect qualified prospects to businesses, with no cost involved for the business.
66% of corporations say they know that consumers are not as persuaded as they once were by traditional advertising and 76% of them believe that online advertising is more effective than TV and print.
83% of media companies believe that email and SMS are more effective than traditional advertising and 87% of them say online advertising is superior. 77% of corporations agree.
Regarding their reluctance to embrace more online advertising, 40% say that budget constraints are an issue and 28% say lack of experience is the barrier.
While 60% of companies think that a single data base would assist them with sales and service, only 35% have this facility.
50% of daily media consumption is now digital.
41% of consumers chose the Internet as the medium they could not live without.
Only 62% of TV is now watched in real-time.
75% of the UK population rarely watch TV adverts.
The lesson is very clear. Those businesses who adapt to the new online marketplace will succeed at the expense of those who don’t.
Our UK Local Search Business Directory is at the cutting edge of online trading and helps connect qualified prospects to businesses, with no cost involved for the business.
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